Sales Cornerstones

A sales organisation based on a strong foundation will enable you to prosper. Lay your "cornerstones" early for future sustainable growth.

My personal "sales cornerstones" are: client focus, integrity, a strong sales framework and out-of-the-box thinking.

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Sales Approach

My approach to helping companies to succeed is the "PRICES"-framework (the 6 S's of selling). I deploy this framework across the entire sales setup, from strategy to closure.

I work with partners to deliver a broad portfolio.

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Sales Commitment

A fantastic idea, a solid business plan & a top-motivated team combined with proper funding & an intelligent sales approach is the best foundation for your business. For selected start-ups I will work with my network to find pre-seed/seed investment for their journey.

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Sales is an art

Sales is indeed an art based on solid techniques, tools and processes. There are sellers who are natural talents, but for most it is the combination of talent, hard work and a well-thought through sales process which makes a successful sales team.

After 25 year of working in sales, consulting, start-ups and large multinational IT-companies, I have decided to combine my passions. I advise and support start-ups and larger corporations in all dimensions of selling, from strategy to implementation, from hiring to coaching, from consulting to pipeline generation.

I am looking forward to discussing your business passion and to produce a great piece of art together.

"Sales is an art - but only if you get the fundamentals right", 

Christer Balle



Next step....

Let us take the next step together. Please get in contact with me via the contact form on my webpage. Let us meet for a first informal discussion about your business plan, sales strategy or specific deals you need help with.